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Job Opportunity: Marketing Manager:YMCA

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Marketing Manager

Calling all Marketing and Communications Professionals!
YMCAYMCA of Northern Utah

LocationSalt Lake City, UT

Job Description
This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Marketing Manager at the YMCA of Northern Utah builds the community’s knowledge of the YMCA’s cause and impact through development and implementation of effective marketing and communications strategies. This position is full-time with full benefits package to include generous PTO policy, 12% YMCA retirement, access to 403(b) savings plan from day of hire, medical and dental insurance.
Qualifications
   » Bachelor degree in Marketing, Advertising, Communications or related field preferred or equivalent combination of education and practice.
   » 3-5 years’ professional practice in marketing desired
   » Computer proficiency in graphic design, social media and web design. Familiarity with Publisher, Adobe Acrobat, Photoshop, Drupal and Vertical Response preferred.
   » Must have excellent written, verbal and interpersonal communication expertise with the capability to explain information to diverse groups
   » Demonstrated practice in both designing and writing copy for marketing materials
   » capability to handle multiple tasks simultaneously
Essential Functions
   » Develops, produces and distributes marketing materials and program information necessary to promote YMCA programs.
   » Establishes contacts with media representatives and writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic).
   » Leads assigned aspects of the fundraising campaign events. May help to plan and coordinate special events in conjunction with the fund development department.
   » Acts as the Association’s Brand Advocate which involves superviseing and monitoring content presented in all Y marketing materials and ensuring use of the YMCA brand.
   » Prepares marketing templates and tools and trains YMCA staff on marketing tools and brand usage guidelines.
   » Works with YMCA staff in the creation of an annual outreach & communications plan that uses a diverse mix of promotional approaches to increase visibility in the Utah communities served to ensure: participation in YMCA programs, support from current and potential donors and engagement with current and potential partners/collaborators.
   » Responsible for the web content and creation of branded content in key areas of the Association’s website ad social media outlets
   » Builds the capacity of the YMCA’s outreach, communications and fundraising efforts to increase the consciousness and impact of YMCA’s programs and services in Utah
   » Designs and writes copy for marketing materials (direct mail, email, social media, online) for the organization for use in meetings, outreach and discussions with a variety of audiences (including YMCA staff, volunteers, parents, partners, collaborators and funders.
Cause-Driven leadership abilities® Competencies
   » Collaboration
   » Communication & Influence
   » Philanthropy
Required Certifications
Must be able to pass background check with fingerprinting
income$42,000.00 - $53,000.00

How to submit the application:

Apply by EmailE-Mail: astauffer@ymcasaltlake.org
Resumes Accepted Until11/28/2018

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Job Category:  [ View All Jobs ]
Language requirements:
Employment type:
Salary: Unspecified
Degree: Unspecified
Experience (year): Unspecified
Job Location: Salt Lake City, Utah
Company Type Employer
Post Date: 11/13/2018 / Viewed 49 times
Contact Information
Company: YMCA
Contact Email: astauffer@ymcasaltlake.org


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