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Job Opportunity: Digital Marketing Specialist Paid Media Planner:Charles & Colvard

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Charles & Colvard


Digital Marketing Specialist Paid Media Planner

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Charles & Colvard (Nasdaq: CTHR) believes luxury can be beautiful and conscientious. As an e-commerce-driven business, the Company uses innovative technology and sustainable practices to lead a revolution in the jewelry industry. As the original pioneer of lab-created moissanite, a rare gemstone formed from silicon carbide, Charles & Colvard delivers a brilliant product at a revolutionary value that meets the needs of today’s discerning customer. Jewelry consumers seek Charles & Colvard products because of their exceptional quality as well as their environmental and social responsibility. Charles & Colvard was founded in 1995 and is located in the Research Triangle Park, North Carolina. For more information, please visit


Charles & Colvard is seeking a strategic, innovative and analytical Digital Marketing Specialist. As a key member of the marketing team, you’ll be responsible for generating traffic to our eCommerce website ( specifically through SEO, SEM, digital display and retargeting ads, paid social media ads and other channel-specific paid media campaigns. You’ll be the primary manager of our media buying and SEO agencies. And you’ll play an integral part in the companies paid media strategy located on your management of budget and return on spend.


   » Help manage and direct media and advertising agency partners in paid search, retargeting, social media advertising and affiliate program content
   » Manage digital marketing budget and develop/evolve analytics to quantify effectiveness of digital campaigns
   » Work closely with the broader Marketing team to coordinate campaigns across channels and to ensure all required assets are created and delivered on time
   » In some cases, create social and display ads – writing copy and using existing photography to design media
   » Work closely with other departments to support all areas of business, including: brand development, product promotions, wholesale and marketplaces
   » Manage monthly reporting; collect and analyze sales, traffic, origins, campaign results, content and product trends using Magento, Google Analytics and native platform analytics (I.E. Facebook Analytics, etc.)
   » Develop a comprehensive analysis of how digital content performs, both at a channel view and holistically by content theme
   » Develop insights and make recommendations for future enhancements and changes to our media strategy located on those metrics
   » Foster support of Charles & Colvard’s corporate social responsibility initiatives, including philanthropic work, volunteerism, etc.


   » Bachelor’s degree or higher
   » 2-4 years demonstrated practice in digital marketing and advertising, with specific practice in paid media management

Appropriate qualifications:

   » Strong self-starter with a deep knowledge of retail-focused digital marketing strategies
   » Proven track record building and executing prosperous digital campaigns that drive customer acquisition and revenue
   » Strong analytical background with a working knowledge of Google Analytics
   » Proficiency in a variety of digital marketing tools and the capability to lgain new technologies quickly
   » knowledge of how paid advertising, content marketing, PR, e-mail marketing and social media interact and bolster the overarching brand initiatives and goals
   » Assertive, take charge attitude, ambitious and creative
   » Strong organizational expertise and the capability to effectively manage multiple projects at once
   » Ample practice in Paid Social and SEM (Display Advertising, Mobile, and/or Affiliate Marketing a plus)
   » A proven track record in hands-on Facebook, Instagram and Adwords campaign management.
   » Deep knowledge of culture trends and social landscape

managerY Job responsibilities:

This position has no managery responsibilities

Job Information
   » Job location: Morrisville, North Carolina, 27560, United States
   » Listing ID: 44275403
   » Published: October 16, 2018
   » Position Title:Digital Marketing Specialist Paid Media Planner
   » Employer's nameCharles & Colvard
   » Business Sector:Retail
   » Listing Function:Media Planning
   » Entry Level:No
   » Employment Type:Full-Time

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Job Category: Other [ View All Other Jobs ]
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Employment type:
Salary: Unspecified
Degree: Unspecified
Experience (year): Unspecified
Job Location: Morrisville, North Carolina
Company Type Employer
Post Date: 10/17/2018 / Viewed 63 times
Contact Information
Company: Charles & Colvard
Contact Email:

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