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Job Offer: Engagement and Marketing Coordinator - Alumni and Parent Relations:Claremont McKenna College

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Engagement and Marketing Coordinator - Alumni and Parent Relations

Claremont McKenna College

September 14, 2018
Job location:
Claremont, California


Job employment Type:
Organization Type:
Higher Education Institution
Required suitable education



Responsible for developing and administering social media content for the Claremont McKenna College Office of Alumni & Parent Relations that is designed to engage our constituents and create an interactive relationship between our alumni, families, students, and the College. Plan and execute compelling events that engage the student body and introduce them to the alumni association. Develop promo products and manage marketing, sales, and distribution of online alumni store. Perform a broad range of support functions in the Office of Parent Relations. Assist adjunct/associate vice president, director and adjunct/associate directors of alumni and parent relations.

DESCRIPTION OF tasks AND Job responsibilities:

   » Manage social media marketing campaigns and day-to-day activities. Develop content significant to alumni, families, and students. Create, curate, and manage all publishedcontent (images, video and written, develop and expand community and/or influencer outreach efforts), supervise design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.), design, create and manage promotions and socialad campaigns, manage efforts in building online reviews and reputation.
   » Demonstrate capability to map out a comprehensive marketing plan. Drive strategies that areproven by testing and metrics.
   » Monitor effective benchmarks (best practices)for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
   » Supervise student social media intern team.
   » Plan, publicize, and implement student engagement programming focused on connecting alumni with current students and increasing student consciousness of the CMC Alumni Association and membership in the alumni community.
   » Assist in the planning and execution of all major alumni and parent events as assigned and serve as back-up event support.
   » Serve as Alumni Store lead responsible for the sourcing of CMC branded products, marketing and maintaining Alumni Store website, monitoring sales, and distribution.
   » Demonstrate professionalism and poise in responding to the public and various internal constituencies, including trustees, donors, faculty members, students, and staff.
   » Answer phones and receive visitors in the Office of Alumni and Parent Relations.
   » Work in a collaborative, flexible, and team focused manner.
   » Serve as back up with supervision/assignments of student interns.
   » Cross-train on other administrative functions in order to expertiseably field questions and perform tasks in colleagues’ absence or in support of colleagues as needed.
   » Perform other essential tasks and tasks specific to the position and other tasks as assigned.

Performs other essential tasks and tasks specific to the position.

   » Regular attendance is an essential function of this position.
   » capability to take and follow directions.
   » capability to work cooperatively with others.
   » capability to receive and respond appropriately to constructive criticism.
   » capability to display a positive attitude.
   » capability to multitask.


suitable education Any combination of education and practice equivalent to graduation from high school plus 3-4 years of additional education and training is required.

practice: 3-4 years of education and training or any combination of education, training or practice that provides the required expertise, expertise and capability. expertise of selective, private higher education external relations activities is preferred.

LICENSES: A valid driver’s license or equivalent means of reliable transportation to off-site meetings and events is required.

PHYSICAL Requirements: Heavy (up to 50 lbs.)

REQUIRED expertise, expertise, and ABILITIES: Individual must possess expertise, expertise, and capability to be able to prosperously perform the essential functions of the position, or be able to explain or demonstrate how the essential functions will be performed, with or without reasonable accommodation, using some other combination of expertise expertise and abilities.

A high level of proficiency in Word, Excel, Outlook and other Microsoft Office software and Adobe Creative Suite, plus capability to lgain and adapt to new software.
Requires superior organizational expertise, an capability to work independently with minimal direction. Must be detail-oriented.
Requires excellent goal-oriented management expertise. Must have capability to work collaboratively and professionally with student employees and volunteers.
Flexibility and capability to juggle competing priorities and support numerous initiatives and professional staff members.
Requires strong interpersonal expertise and an capability to interface professionally with alumni, parents, administration, faculty, and students. Must have capability to work effectively with volunteers, with the donor community, with the academic community, and with colleagues.
practice with database functions and queries, particularly with Blackbaud’s, Raiser’s Edge.
Proficiency in the use of e-mail software and the capability to manipulate attachments.
Requires exceptional professional writing, editing, and analytical expertise. Must possess strong verbal expertise.
Collaborative spirit and service-oriented attitude.
This position may require the capability to lift materials and supplies for events, such as floral arrangements, chairs, podium, etc., up to 50 pounds.

HOURS: The regular hours for this full time position are 8:00 a.m. to 5:00 p.m., Monday – Friday. Overtime, holiday, weekend and evening work hours will be required. Travel may be required. Regular hours may vary due to needs of the College or division. This is a 12- month position.

This is a non-exempt position.
This is a regular, full-time position.
This is a benefits eligible position.

Physical Requirements: Heavy (up to 50 lbs.)

managerY RESPONSIBILITY: This position will supervise the student social media intern team.
GROOMING AND APPEARANCE: The Claremont Colleges seek to maintain a neat and professional image at all times.
BACKGROUND CHECK: The prosperous candidate will be required to undergo a full consumer background check. Certain positions will require the prosperous completion of a post-offer physical agility test. Employment is contingent on the satisfactory results of the aforementioned, in addition to compliance with requirements cited in this job description.

ADA/OSHA: This job description defines the essential or fundamental job tasks of this position. Information technology is assumed that employees hired for this position can perform the essential functions of this job without imposing risk of substantial harm to the health or safety of themselves or others. Information technology may also include marginal functions, generally defined within Title 1 of the Americans with Disabilities Act (ADA) and the Occupational Safety and Health Administration (OSHA).

DISCLAIMER: This job description has been designed to indicate the general nature and level of work performed by employees within this classification. Information technology is not designed to contain or be interpreted as a comprehensive inventory of all tasks, responsibilities and qualifications required of employees assigned to this position. When tasks and responsibilities change and develop, the College will review this job description and make changes of business necessity.

Claremont McKenna College hires and promotes individuals on the basis of their qualifications, consistent with applicable state and federal laws, without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, breastfeeding or related medical condition, national origin, ancestry, citizenship, age, marital status, physical discapability, mental discapability, medical condition, genetic characteristic or information, military and veteran status, or any other characteristic protected by state or federal law. Inquiries may be directed to the Director for Human Resources, 528 N. Mills Avenue, Claremont, California 91711-4015, (909) 621-8490. All candidates must complete and submit an online application to be considered for an open position.

Employment is contingent upon new employee providing documents verifying U.S. citizenship or, for aliens, documents verifying legal permission to work in the United States, applicant's acceptcapability for positions requiring use of a college vehicle is contingent upon a driving record acceptable to the College's automobile licapability insurance. Promotion from within is encouraged whenever qualified employees of Claremont McKenna College are available. Interested employees of the College are urged to contact the Office of Human Resources if qualified for any open position. Please do not contact departments directly.

Discapability Accommodations
In compliance with applicable laws ensuring equal opportunities to qualified individuals with a discapability, CMC will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual (applicant or employee) with a discapability if the discapability affects the performance of essential job functions, unless the accommodation results in an undue hardship for the College. Employment decisions are located on the merit and not an individual’s discapability.
An applicant or employee who requires an accommodation should contact the immediate manager and the Human Resources Office. If multiple accommodations are identified that do not pose an undue hardship for the College, the selection of an accommodation will be at CMC’s discretion. To request discapability accommodation for any part of the application or hiring process, Contact Us by Human Resources at (909) 621-8490 or E-Mail: for assistance.

Internal Number: REQ-806

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About Claremont McKenna College
The Claremont Colleges, a consortium of five undergraduate liberal arts colleges, two graduate institutions, and Claremont University Consortium, which provides shared institutional support services, is reminiscent of the Oxford-Cambridge model. The undergraduate colleges include Pomona College, Scripps College, Claremont McKenna College, Harvey Mudd College, and Pitzer College. The two graduate institutions include Claremont Graduate University and Keck Graduate Institute.

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