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Job Opportunity: Membership and Marketing Director:YMCA

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Membership and Marketing Director

The J. Smith Young YMCA, located in Lexington, N.C., is seeking a full-time Membership and Marketing Director.
YMCAJ. Smith Young Family YMCA

LocationLexington, NC

Job Description
Directs all aspects of membership for the branch including recruitment of new members, retention of existing members and supervision of assigned staff.  Develops, plans and implements new procedures and methods to achieve strategic goals.
Qualifications
1. Bachelor's degree in related field preferred or equivalent combination of education and practice
2. Prefer knowledge of, and previous practice with membership recruitment/retention programs
3. Excellent problem solving, organizational and communication skills
4. Strong leadership abilities and excellent customer service skills
5. capability to provide facility tours
6. Proficiency in Microsoft Office, database software, and Adobe products
7. Demonstrated skills in website content management systems and web analytics tools
8. Excellent writing, proofreading and editing skills
9. CPR, First Aid & other program specific certifications required upon or after hire 
Essential Functions
1. Implements membership strategies that support recruitment of new members and retention of existing members.
2. Creates a member-centric culture and models relationship-building skills in all interactions.
3. Fosters a climate of innovation and resolves complaints, questions, and concerns with care.
4. Recruits, hires, trains, develops, schedules and directs member services center, building manager personnel and volunteers as needed.  Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals.
5. Promotes program and membership enrollment in interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in and web registration. Coordinates with marketing efforts to maximize enrollments and provides continuing support to Program Directors on related issues.
6. Ensures proper implementation of member services center procedures.  Reviews and updates desk procedures and communicates changes to staff. 
7. Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA. Creates new member promotions.
8. Recruits and solicits corporate memberships to businesses in the community.
9. Produce accurate records on membership numbers, statistics and retention reports.
10. Participates in the planning of the annual budget; manages and implements the approved budget for membership.
11. Participates in staff meetings and/or related meetings.
12. Develops skills in the YMCA brand, including standards on voice, messaging and graphics. Acts as the Association’s brand coach, helping all staff members communicate our cause.
13. supervise all Media & Social Media communications.  Such as the Website, Facebook, Twitter, Instagram, cable and newspaper articles/promotions. 
14. Updates all YMCA bulletin boards & posted information in uniform order with the new YMCA branding.
15. Performs other tasks as assigned.
Cause-Driven leadership abilities® Competencies
Mission Advancement: Accepts and demonstrates the Ys values. Demonstrates a desire to serve others and fulfill community needs. Recruits volunteers and builds effective, supportive working relationships with them. Supports fund-raising.   
Collaboration: Works effectively with people of different backgrounds, abilities, opinions, and perceptions. Builds rapport and relates well to others. Seeks first to understand the other person’s point of view and remains calm in challenging situations. Listens for knowledge and meaning; speaks and writes effectively. Takes initiative to assist in developing others.   
Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member practice. Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value practice for members.   
Personal Growth: Pursues self-development that enhances job performance. Demonstrates an openness to change and seeks opportunities in the change process. Accurately assesses personal feelings, strengths and limitations and how they impact relationships. Has the functional and technical knowledge and skills required to execute well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
income$32,000.00 - $37,000.00

How to submit the application:

Apply by EmailE-Mail: gene@lexingtonymca.com
Apply by Mail to:Gene Klump, 119 W Third Ave, Lexington NC, 27292-
Resumes Accepted Until5/14/2018

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Employment type:
Salary: Unspecified
Degree: Unspecified
Experience (year): Unspecified
Job Location: Lexington, North Carolina
Company Type Employer
Post Date: 04/25/2018 / Viewed 57 times
Contact Information
Company: YMCA
Contact Email: gene@lexingtonymca.com


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