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Job Offer: Senior Manager - Integrated Marketing:TE Connectivity

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TE Connectivity


Senior Manager - Integrated Marketing

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Company Information

TE Connectivity Ltd., is a $13 billion global technology and manufacturing leader creating a safer, sustainable, productive, and connected future. For more than 75 years, our connectivity and sensor solutions, proven in the harshest environments, have enabled advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. With 78,000 employees, including more than 7,000 engineers, working alongside customers in nearly 150 countries, TE ensures that EVERY CONNECTION COUNTS. Lgain more at and on LinkedIn, Facebook, WeChat and Twitter.

When every connection counts, TE s Industrial & Commercial Transportation (ICT) business unit delivers reliable connectivity products designed to withstand harsh environmental conditions for on and off-highway vehicles and recreational transportation. As a world leader in rough and rugged connectivity, depend on TE s ICT to provide innovative solutions for field applications where failure is not an option. Some of our key technologies include terminals and connectors, custom cable assemblies, relays and switching modules, inductive systems, and wire and cable.


TE Connectivity's Marketing Teams are responsible for marketing our company's products and/or services including market research, direct marketing, market development and communications.


Position Overview:

As a member of the Global Industrial Commercial Transportation (ICT) Marketing team, the Sr. Manager Integrated Marketing will be responsible for developing and managing comprehensive omni-channel industry marketing campaigns.

Leading a team of event, content and creative specialists, the Sr. Manager Integrated Marketing will be responsible for all components of campaign development, implementation and measurement. They will also look across all Global ICT campaigns to ensure that our various channels and messages are working together to consistently articulate the value of TE to our customers, employees, partners and influencers worldwide.

The ideal candidate must have demonstrated practice working across the marketing mix and be an expert at communicating in written, oral and digital forms. The Sr. Manager Integrated Marketing will demonstrate the strategic thinking required to create thoughtful, impact-focused plans as well as execute tactical program elements. The capability to build strong relationships and adapt quickly to changes in plans, goals or objectives will be key to success in this function.

Job responsibilities:

Key Responsibilities.

* Ensure alignment of campaign strategy with Global ICT marketing strategy and business priorities

* Create, implement and measure the impact of integrated marketing campaigns leveraging all marketing channels - advertising, public relations, digital / social media, collateral and events

* Drive global events including tech days, trade shows, and other events aimed at growing ICT's core markets.

* Lead a team responsible for creating and maintaining marketing materials including newsletters, technical literature, presentations, trade show material, direct mail and advertisements

* Support BU communications, working closely with Corporate Communications teams to ensure alignment in campaign messaging

* Accountcapability for sales and marketing automation and Connect to Sales (C2S) sales

* Implementation of lead scoring and campaign generation in support of marketing efforts.

* Own marketing scorecard and key campaign KPIs.

Key Tasks:

* Serve as global resource and Center of Excellence for ICT marketing content, design and campaign practices that support global and regional marketing strategies

* Lead a small but global team of content, event, and creative marketers who serves as a shared resource within the ICT marketing team

* Monitor and measure campaign Return on Investment (ROI) to ensure we consistently implement prosperous promotional campaigns and programs

* Manage assigned budget

Appropriate qualifications:

expertise & practice

* Bachelor's degree in marketing, communications, journalism, or public relations required

* 8-10 years marketing practice including a demonstrated capability to produce effective omni-channel marketing strategies

* Excellent communication expertise, written and verbal, with the capability to understand technical information, be concise, and capture interest

* practice interacting with executive management

* practice managing agency relationships


* Building Effective Teams

* Managing and Measuring Work

* Motivating Others

* Values: Integrity, Accountcapability,Teamwork, Innovation

* SET : Strategy, Execution, Talent (for managers)

As an Equal Opportunity Employer, TE Connectivity does not discriminate because of Race, Religion, Color, Age, Gender, Marital Status, Sexual Orientation, Gender Identity, National Origin, Physical or Mental Discapability, or Protected Veteran Status, or any other categories protected by law.

Individuals with disabilities, who require a reasonable accommodation to complete this application and/or to participate in any part of the employee selection process, should contact us via e-mail at or by phone (610) 893-9333.

Job Information
   » Job location: Winston Salem, North Carolina, 27101, United States
   » Listing ID: 39468836
   » Published: February 17, 2018
   » Position Title:Senior Manager - Integrated Marketing
   » Employer's nameTE Connectivity
   » Listing Function:All Functions

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Job Category: Other [ View All Other Jobs ]
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Salary: Unspecified
Degree: Unspecified
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Job Location: Winston Salem, North Carolina
Company Type Employer
Post Date: 02/17/2018 / Viewed 74 times
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Company: TE Connectivity
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