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Offer: Director of Marketing & Communications:Downtown Center Business Improvement District Management Corp

Job description:

American Marketing Association Job Board



Downtown Center Business Improvement District Management Corp

 

Director of Marketing & Communications

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Job detail

POSITION SUMMARY:

The Director of Marketing and Communications supervises all marketing efforts that promote Downtown Los Angeles (DTLA) and specifically the Downtown Center Business Improvement District (DCBID). The Director will be responsible for development and implementation of promotional campaigns, digital marketing strategies, public relations initiatives, and public and private events. Along with these tasks, the Director is responsible for managing personnel, the marketing budget, cultivating sponsorship dollars to support program needs, maintaining DCBID and DowntownLA.com brand design guidelines and developing corporate and community relationships. The position also supports the marketing efforts of other departments including Economic Development and Operations.

REPRESENTATIVE tasks:


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  • Manages day-to-day operations of the marketing

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  • Develops annual budget, coordinates contracts and tracks expenses for all marketing activities.

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  • Identifies opportunities and builds strategic marketing plans for growing consciousness of DTLA as a destination for visitors, residents, businesses, and

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  • Creates marketing briefs to implement initiatives and measure results.

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  • supervises creation of all collateral materials for the DCBID to ensure consistent and effective branding and communications.

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  • Writes creative and compelling content for DCBID website and publications and acts as editor for the organization.

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  • Supports the marketing efforts of the Economic Development and Operations

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  • Manages external PR firm to create communications plans that promote a positive image of DTLA; reviews and edits press releases.

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  • Manages external digital agency and stays abreast of new SEO and SEM tools to continually optimize the DCBID website (DowntownLA.com).

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  • Manages external Social Media Consultant to implement content strategy, review monthly social media performance, and create future plans to increase engagement and

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  • Supervises planning, execution and measurement of digital and social media programs and campaigns

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  • Works with Board of Directors and committees to develop and execute objectives for the

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  • Prepares speeches, articles, correspondence, and opinion editorials on various issues for the President and Board of Directors. Provides support to the President on public relations and communications.

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  • Represents the DCBID at designated events, meetings and

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  • Performs other tasks and responsibilities as assigned.

Requirements

POSITION Requirements:

Qualifications:


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  • Bachelor's degree in Liberal Arts, Advertising, Marketing, Public Relations, or similar fields

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  • At least 5-10 years’ practice in marketing/communications

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  • Proven practice in staff management, contract negotiation, budgeting and multiple project management

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  • Flexibility and availability to work irregular hours, nights and weekends in support of District programs, events and promotions

expertise, Skills and Abilities:


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  • Self-starter able to efficiently execute initiatives and actively manage deadlines

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  • Excellent use of computer and all computer programs required to meet the above tasks and responsibilities (Word, Excel, PowerPoint, Publisher, and others)

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  • Excellent use of grammar, spelling and written communication

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  • capability to clearly communicate (orally and written)

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  • practice with or strong working expertise of

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    • Digital marketing strategy

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    • Website management

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    • SEO

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    • Analysis and publishing tools such as: Facebook Insights, Google Analytics, Google Search Console, Sprout Social, Later

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    • Content distribution skills spanning owned, earned, and paid digital channels

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    • Media buying

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    • Promotions

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    • Sponsorship development

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    • Public relations

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    • Event planning

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    • Non-profit management

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    • Empowering and managing subordinate staff

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    • Advertising/Social Media Outreach

This position outline is a general guide to the responsibilities of the Director of Marketing and Communications. This document does not create an employment contract and/or agreement, implied or otherwise. This position is a salaried, exempt, AT-WILL position. tasks and responsibilities are subject to modification from time to time, with or without prior notice. In order to execute the necessary tasks and responsibilities of this position, the selected person must possess the skills, aptitude and abilities to execute all of the listed tasks and responsibilities proficiently.

TO APPLY : Please e-mail cover letter and resume to Elisabeth Cutler at E-Mail: ecutler@downtownla.com Resume must be accompanied by a cover letter.



Job Information

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  • Los Angeles, California, 90017, United States

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  • 38957497

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  • January 12, 2018

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  • Director of Marketing & Communications

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  • Downtown Center Business Improvement District Management Corp

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  • Marketing & Communications

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  • Full-Time

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  • Indefinite

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  • BA/BS/Undergraduate

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  • 5-7 Years

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  • 0-10%







    Skills:

    Job Category: Other [ View All Other Jobs ]
    Language requirements:
    Employment type:
    Salary: Unspecified
    Degree: Unspecified
    Experience (year): Unspecified
    Job Location: Los Angeles, California
    Company Type Employer
    Post Date: 01/13/2018 / Viewed 20 times
    Contact Information
    Company: Downtown Center Business Improvement District Management Corp
    Contact Email: ecutler@downtownla.com


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